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IPhone sales are down (but they've never been more lucrative) — Apple

04 Febrero 2018, 11:08 | Bibiana Flor

IPhone sales are down (but they've never been more lucrative) — Apple

IPhone sales are down (but they've never been more lucrative) — Apple

Putting sales into perspective, Apple sold something in the region of one iPad for every six iPhone over the holiday quarter. "In urban China and the U.S., the top five smartphones last quarter were all iPhones".

Bernstein reduced its rating for Apple to market perform from outperform due to the same reasons as KeyBanc. The company expects operating expenses between $7.6 billion and $7.7 billion, other income of $300 million, and a tax rate of about 15 percent.

Apple customers holding new iPhone X devices on launch day.

Read the full financial statements here.

As a result, Apple logged record quarterly revenue of a whopping $88.3 billion, up 13 percent year-over-year and up 68 percent compared with the previous quarter.


The revenue streams were very similar to past year's first quarter.

The quarter ending after the holidays resulted first time ever in revenue of more than $80 billion.

The company generated operating cash flow of USD 28.3 billion during the quarter and paid out USD 14.5 billion to shareholders through its capital return programme.

Apple's massive gamble with the iPhone X seems to have paid off well. "We put a lot of energy in AR".

The California based company is to have their three months revenue by the end March as $60 billion to $62 billion.


Services (including Apple Pay, Apple Care): $8.5 billion in revenue.

What did happen: The higher-priced iPhone X pushed Apple's average iPhone selling price to $796, up almost $100 from the same time a year ago. Tell us down in the comments. Sales of iPads also rose, up 6% to $5.9bn, while Macs dipped 5% to $6.9bn.

Apple CEO Tim Cook. Sales of the Apple Watch Series 3, which was released last September, were much higher than the Series 2, Cook said. Second-quarter revenue at this level would mark yet another quarter of accelerating growth if it's achieved.

Basically, Thursday's earnings proved that Apple has the room to raise prices.

This chart shows the average price worldwide that an iPhone is selling for, and it just made a huge jump. That's right - they think these 10 stocks are even better buys.


"We feel fantastic about the results", Cook said of his expensive new handset. The Motley Fool has a disclosure policy.



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