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McDonald's Szechuan Sauce promotion backfires
10 Octubre 2017, 07:30 | Fidele Alvizo
Credit McDonald's Tampa Bay
Caving to a running gag on the popular TV show, McDonald's offered to hand out a limited edition of a defunct Szechuan dipping sauce at its shops on Saturday.
While these figures make for an appealing marketing target, the fact that the police had to be called in at some McDonald's locations amid sauce protests proves that that same audience is also incredibly sensitive, demanding and prickly.
For people who think they're geniuses, "Rick and Morty" fans sure got played pretty easily by a marketing team most famous for a grammatically-incorrect jingle. In response, the fast-food titan sent the Cartoon Network creator/voice actor an industrial-sized bottle.
In a statement released by the fast food giant on Sunday, McDonald's acknowledged that its super-limited batch of novelty sauce "though well intentioned, clearly wasn't enough to meet demand".
Things can get especially intense when store behind the promotion messes up their side of the deal - as was the case with the McDonald'sone day release of its famous Szechuan-flavored dipping sauce. Another tried to sell the tangy Signature sauce.
As of now, Rick and Morty 3 has just ended, and the show made another stellar run. This is kinda like that, but in real life: this cartoon changed a forgotten chicken nugget dip into the fandom's most precious commodity pretty much overnight.
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