Febrero 22, 2018

McDonald's Szechuan Sauce promotion backfires

10 Octubre 2017, 07:30 | Fidele Alvizo

Credit McDonald's Tampa Bay

Credit McDonald's Tampa Bay

Caving to a running gag on the popular TV show, McDonald's offered to hand out a limited edition of a defunct Szechuan dipping sauce at its shops on Saturday.

While these figures make for an appealing marketing target, the fact that the police had to be called in at some McDonald's locations amid sauce protests proves that that same audience is also incredibly sensitive, demanding and prickly.

For people who think they're geniuses, "Rick and Morty" fans sure got played pretty easily by a marketing team most famous for a grammatically-incorrect jingle. In response, the fast-food titan sent the Cartoon Network creator/voice actor an industrial-sized bottle.

In a statement released by the fast food giant on Sunday, McDonald's acknowledged that its super-limited batch of novelty sauce "though well intentioned, clearly wasn't enough to meet demand".

But the chain failed to anticipate the high demand - despite the Szechuan-sauce episode topping 11 million viewers. Soon, #RickAndMorty and #SzechuanSauce were trending on Twitter.

Unopened packets and containers of the sauce were suddenly popping up on eBay and selling for hundreds or thousands of dollars. Roiland said that neither he or Adult Swim had anything to do with the promotion, but asked fans not to harangue McDonald's employees.

One intrepid traveller drove for six hours from Canada, and just like Adult Swim underestimated the popularity of the discontinued delight, McDonald's seemed to forget just how insane geekdom can be.

So, in efforts to make good on their sauce promise, McDonald's said it will release the Szechuan sauce again in the Winter.

Things can get especially intense when store behind the promotion messes up their side of the deal - as was the case with the McDonald's one day release of its famous Szechuan-flavored dipping sauce. Another tried to sell the tangy Signature sauce.

As of now, Rick and Morty 3 has just ended, and the show made another stellar run. This is kinda like that, but in real life: this cartoon changed a forgotten chicken nugget dip into the fandom's most precious commodity pretty much overnight.

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