Facebook on Wednesday showed a new virtual reality headset, dubbed as Oculus Go.
Oculus has finally launched a dirt cheap VR headset to rival the budget VR experiences offered under Window's "mixed reality" umbrella.
Other details of the hardware reaming under wraps, but Facebook said the Oculus Go will be priced at $199 (£150) and will be released early 2018.
The American company hopes a better response for this new VR after the Oculus Rift headset, which was launched in March 2016.
As for hardware specs, the details are now a little sparse, but it uses improved lenses.
The resolution of 2560×1440 is actually slightly more than the Oculus Rift, plus it has integrated audio and new "next gen" lens that are created to offer a wider field of view with reduced glare.
Facebook also said that the device would include spatial audio instead of headphones. Project Santa Cruz was first announced by Facebook previous year and now its developer version will finally start shipping sometime in 2018.
Oculus Go features: What's new? Those who didn't have this phone couldn't experience the Facebook's virtual reality.
Oculus allowed a CNBC reporter to test the Santa Cruz headset, which allows the user to physically move around the room, thanks to additional sensors.
Facebook-owned Oculus unveiled the Oculus Go, its long-rumored standalone virtual reality headset that will look to attract more people to try out the technology.
However, adoption is slow in the consumer realm - despite Facebook's hopes to push up to one billion people into adopting virtual reality - and some elements of a successful transition into the mainstream are lacking.
Using Oculus Touch, users can quickly switch between apps, open their Oculus library, visit social media or just use all the apps and software present on your PC already.
There are applications in many industries that VR could improve, or transform altogether. Developers can even debug their VR apps while inside them, using Visual Studio, Unity, and Unreal.
Oculus VR has also announced a permanent price cut to its tethered Oculus Rift and Touch Controller bundle, which brings the cost back down to the same $399/£399 it was during the Summer of Rift sale period - a significant discount over rival HTC's equivalent Vive bundle. "Opening up more of those experiences to more of us - that's not isolating, that's freeing".