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Facebook Has Launched "Watch" Offering Original Video Content To Users

10 Agosto 2017, 01:07 | Verda Sainz

Facebook product management director Rob Leathern Twitter

Facebook product management director Rob Leathern      Twitter

The new section, called Watch, is meant to increase the amount of time users spend watching video by giving them a place to follow and discuss original shows, which can then be shared via their news feeds and in Facebook groups, according to product director Daniel Danker.

Facebook is paying some video creators to make shows for Watch, which Danker said is meant to seed the type of content the company would like to see more of.

Facebook's new Watch feature will showcase episodic videos.

Facebook has already prepared for the new service of video transmission on National Geographic channel, videos for the women's national basketball Association, the games of the American League baseball and the show for parents on company Time Inc.


There are sections like "Most Talked About", which will house shows that spark conversation, "What's Making People Laugh", which - as the name suggests - will be amusing shows judged and placed in the section on the basis of the number of "Haha" reaction they garner.

For content creators, the new service will be rolled out to a select number of publishers before being made available to more people. In late June, Facebook executives reportedly met with Hollywood studios and talent agencies to discuss the production of new and original TV shows.

Facebook is betting that adding a social component to online video consumption - the ability to chat with people in your network during a show or knowing what's popular among your friends - will make the experience notably different from YouTube and Netflix.

So Facebook created Watch - which you can think of as Facebook's YouTube in the same way that Instagram is its Snapchat - and which is split into two main tabs: Discover and Watchlist.


Kitchen Little - a cooking show produced by Tastemade featuring kids who will watch instructional cooking videos and teach professional chefs how to cook the recipe. TechCrunch says that Facebook will keep 45 per cent of ad money, while the rest will go to the video maker. Sections in Watch include "Most Talked About", "What's Making People Laugh", and "What Friends Are Watching".

The creators of videos for Watch will also have the opportunity to monetize their videos.

The platform will be accessible via cellphone, desktop, laptop and on television apps. It could also pose a strategic threat to other big video purveyors, including YouTube, Amazon, and Netflix. And access Facebook on videotape - a new source of income for social networks and producers of video content.




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